What is Email Marketing // Email Marketing
Email marketing is a digital marketing strategy that involves sending targeted messages and promotional content to a group of subscribers via email. It allows businesses to connect with their audience directly and build relationships, promote products or services, and drive engagement and conversions. Effective email marketing involves crafting compelling and personalized email campaigns, segmenting the audience based on their preferences and behaviors, and optimizing email content for higher open and click-through rates. It can be used to nurture leads, provide valuable information, announce new offers, or simply stay in touch with customers. Email marketing is a cost-effective and efficient way to reach a large number of people while building brand loyalty and generating sales.
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